In 2025, the Central Amusement Industry Exhibition will visit Wenzhou to jointly build a new industrial hub. |

As the 2025 Central Amusement Expo and the 25th Eurasian Early Childhood Education Expo enter the critical preparation stage, the organizing committee recently launched a special enterprise visit activity in Wenzhou—a core cluster area for China’s toy and amusement equipment industry. This visit, with the dual goals of deepening government-enterprise and association-enterprise cooperation and reconnecting with long-term cooperative enterprise partners, not only strengthened the communication between the organizing committee and local enterprises but also laid a solid foundation for optimizing the upcoming exhibition and promoting the high-quality integration of the amusement and early childhood education industries.

Wenzhou, known for its developed private economy and strong industrial innovation capabilities, has nurtured a large number of outstanding enterprises in the toy and amusement equipment sector. The organizing committee’s visit focused on key enterprises with long-term cooperation history and industry influence, among which Zhejiang Baihe Industrial Co., Ltd.—a leader in the non-standard children’s amusement facilities field—was a key stop. The two parties have maintained close cooperation for many years: Baihe Industrial has participated in the Central Amusement Expo for consecutive sessions, and its innovative products have always been a highlight of the exhibition, attracting numerous domestic and foreign buyers; the organizing committee, in turn, has provided the enterprise with a platform for brand promotion and market expansion, helping Baihe Industrial gain greater visibility in the Eurasian market.

Upon arriving at Zhejiang Baihe Industrial Co., Ltd., the organizing committee was warmly received by the company’s management team. Accompanied by the person in charge of Baihe Industrial, the team visited the enterprise’s product exhibition hall and production workshop, gaining an in-depth understanding of the company’s latest product research and development achievements, production capacity, and market layout. The company’s responsible person introduced in detail the non-standard customized amusement facilities, stainless steel slides, and educational amusement products that will be displayed at the 2025 Expo, emphasizing that these products integrate the latest child development concepts and intelligent interactive technologies, aiming to bring more innovative experiences to the market. The organizing committee highly recognized Baihe Industrial’s R&D strength and product quality, noting that such high-quality enterprises are the core driving force for the exhibition’s brand value.

Beyond reconnecting with “old friends” like Baihe Industrial, the organizing committee also held in-depth exchange meetings with representatives of multiple local enterprises. A key part of these exchanges was collecting optimization suggestions from enterprises on the exhibition’s product display and activity experience—feedback that the organizing committee regards as crucial for improving the exhibition’s professionalism and effectiveness. Enterprises put forward targeted opinions based on their own participation experiences and market demands. For example, regarding product display, many enterprises suggested setting up themed exhibition areas according to product functions (such as educational amusement, outdoor fitness, and indoor play) to facilitate buyers’ accurate positioning of needed products; some enterprises also proposed increasing the area of interactive experience zones, allowing visitors to personally experience the safety and playability of the equipment, which is more conducive to promoting on-site transactions.

In terms of activity experience, enterprises hoped that the organizing committee could organize more industry-specific forums and matchmaking meetings, inviting experts in child education, industrial design, and international trade to share cutting-edge insights, and building a platform for direct communication between enterprises and upstream and downstream partners. Baihe Industrial’s responsible person particularly mentioned that as the company expands its business in the Eurasian market, it hopes the exhibition can attract more professional buyers from Central Asia, Eastern Europe, and other regions, and set up a “Eurasian Market Matchmaking Zone” to help enterprises better connect with international demand. The organizing committee carefully recorded every suggestion, stating that it will sort out and absorb the opinions in a timely manner, and integrate them into the exhibition’s optimization plan to ensure that the 2025 Expo truly meets the practical needs of enterprises.

This visit also served as an important opportunity to strengthen the linkage between multiple parties. The organizing committee of the Central Amusement Expo held joint discussions with the Wenzhou Municipal Bureau of Commerce and the Wenzhou Toys and Educational Toys Association, focusing on how to leverage the exhibition platform to promote the export of Wenzhou’s amusement equipment and enhance the regional industry’s influence. The Wenzhou Municipal Bureau of Commerce introduced the local government’s support policies for the toy and amusement industry, such as financial subsidies for enterprise participation in exhibitions and tax incentives for R&D innovation. The Wenzhou Toys and Educational Toys Association stated that it will actively organize local enterprises to participate in the 2025 Expo and work with the organizing committee to carry out targeted promotion activities to attract more high-quality buyers.

The person in charge of the organizing committee summarized that this Wenzhou visit has achieved remarkable results. On one hand, it deepened the cooperative relationship between the organizing committee and local enterprises, associations, and government departments, forming a joint force for promoting industry development; on the other hand, the valuable suggestions put forward by enterprises have provided clear directions for the optimization and upgrading of the 2025 Expo. He emphasized that the exhibition is not only a platform for enterprises to display their products but also a bridge for industry communication and cooperation. Only through two-way communication and collaboration between the organizing committee and enterprises can the exhibition’s professionalism and effectiveness be continuously improved, and thus inject strong vitality into the high-quality development of the amusement and early childhood education industries.

For enterprises like Zhejiang Baihe Industrial Co., Ltd., this visit has further strengthened their confidence in participating in the 2025 Expo. The company’s responsible person stated that it will actively prepare for the exhibition, bring more innovative products to the stage, and take the opportunity of the Expo to deepen cooperation with domestic and foreign partners. As the organizing committee integrates the collected suggestions into the exhibition preparation work, the 2025 Central Amusement Expo and the 25th Eurasian Early Childhood Education Expo are expected to become a more professional, efficient, and influential industry event, boosting the integrated development of the amusement and early childhood education industries at home and abroad.