"Designers visit the company" - Visiting Yongjia Amusement Equipment Company |

To further implement the "Action Plan for 'Design + Marketing' to Empower High-Quality Development of Manufacturing Industry and Assist in the Construction of the Common Prosperity Demonstration Zone (2022 - 2025)" issued by the Zhejiang Provincial Department of Industry and Information Technology, a special research group recently visited Zhejiang Baihe Industrial Co., Ltd.—a leading enterprise in the non-standard children's amusement equipment sector based in Yongjia. The visit aimed to gain an in-depth understanding of the manufacturing industry's specific demands for industrial design, explore how Zhejiang Creative Park can better empower industrial development, and bridge the gap between enterprises, educational institutions, and industrial design service providers. This initiative not only aligns with the provincial government's strategic layout but also provides targeted support for the high-quality development of local enterprises like Baihe Industrial.

Upon arrival at Baihe Industrial's production and exhibition base, the research group was warmly received by the company's management team. Accompanied by the person in charge of Baihe Industrial, the group conducted an on-site inspection of the enterprise's core amusement equipment products, including non-standard customized amusement facilities, stainless steel slides, children's climbing nets, and innovative musical amusement devices such as stainless steel pianos and sound tubes. During the tour, the company's responsible person provided detailed explanations of each product's design concept, manufacturing process, market positioning, and user feedback. He emphasized that Baihe Industrial has always regarded industrial design as a core driver of product competitiveness, integrating child psychology, ergonomics, and environmental protection concepts into every link of product development to meet the diverse needs of domestic and international markets.

The research group showed great interest in the company's innovative product designs, especially the non-standard amusement facilities tailored for large commercial complexes and theme parks. They carefully inquired about the pain points encountered by the enterprise in the design process, such as how to balance safety and playability, how to respond to the rapid changes in market aesthetics, and the specific demands for design talents. The company's management frankly shared that while Baihe Industrial has a professional in-house design team, it still faces challenges in integrating cutting-edge design concepts and technologies, and there is an urgent need for in-depth cooperation with professional industrial design institutions to enhance the added value of products.

Subsequently, a focused exchange meeting was held between the research group and Baihe Industrial's team. The meeting focused on three key areas: talent cultivation, graduate internships and employment, and product appearance design—topics that are closely related to the long-term development of the enterprise. Regarding talent cultivation, the two sides discussed the current shortage of interdisciplinary talents who master both amusement equipment manufacturing technology and industrial design in the industry. Baihe Industrial proposed that it hopes to strengthen cooperation with local industrial colleges to jointly develop talent training programs, integrating enterprise practical projects into the teaching process to cultivate more application-oriented talents. The research group responded positively, stating that it will promote the deep integration of "park-based education and production" at the Industrial College, encourage colleges to adjust their professional settings according to enterprise demands, and establish a long-term mechanism for talent cultivation and supply.

In terms of graduate internships and employment, the company's responsible person expressed a strong willingness to cooperate with universities and colleges, providing internships and employment positions for students majoring in industrial design, mechanical manufacturing, and related fields. He noted that internships not only allow students to gain practical work experience but also enable enterprises to discover and reserve outstanding talents in advance, achieving a win-win situation for both parties. The research group agreed to act as a link to promote cooperation between Baihe Industrial and relevant educational institutions, standardize the internship management process, and improve the quality of talent connection.

The discussion on product appearance design was particularly in-depth. The research group pointed out that with the upgrading of consumption, consumers' requirements for amusement equipment are no longer limited to safety and durability but also place higher expectations on product aesthetics, interactivity, and cultural connotation. They suggested that Baihe Industrial strengthen cooperation with professional industrial design companies to introduce more international design concepts and create products with unique brand characteristics. In response, Baihe Industrial expressed its strong recognition and hope to find a reliable design partner to carry out in-depth cooperation.

As an important achievement of this research activity, Wenzhou Loushang Industrial Design Co., Ltd.—a professional design service provider accompanying the research group—reached a formal cooperation agreement with Zhejiang Baihe Industrial Co., Ltd. on-site. According to the agreement, the two parties will carry out all-round cooperation in product appearance optimization, design innovation, brand image upgrading, and market promotion. Loushang Industrial Design will provide Baihe Industrial with customized design solutions based on its market demands and product characteristics, while Baihe Industrial will provide the design company with practical application scenarios and market feedback, forming a virtuous circle of "design - production - market - optimization".

The person in charge of the research group summarized that this visit has achieved the expected goals. It not only comprehensively grasped the development status of Yongjia's toy industry and the specific talent and design demands of enterprises like Baihe Industrial but also gained a clear understanding of the implementation of the "park-based education and production integration" model at the Industrial College. The on-site signing of the cooperation agreement between Baihe Industrial and Loushang Design is a concrete result of this research, which will serve as a typical example to promote more in-depth cooperation between manufacturing enterprises and industrial design institutions in the region.

For Baihe Industrial, this research and cooperation not only solves the urgent needs in product design and talent introduction but also provides a broader development platform for the enterprise. The company's responsible person stated that Baihe Industrial will take this opportunity to further strengthen cooperation with all parties, give full play to the role of industrial design in empowering product upgrading, and strive to become a benchmark enterprise in the domestic children's amusement equipment industry. This visit and cooperation not only embody the provincial government's precise support for the manufacturing industry but also inject new vitality into the construction of the common prosperity demonstration zone in Zhejiang.